In the News

Christmas In July Coverage

Two television stations and the Deseret News covered this year's Christmas in July event on July 9 at The Road Home. KSL-NBC and KTVX-ABC interviewed Bill Heiner, President of the Salt Lake Board of REALTORS. Each station ran the stories in their evening news casts.

The two news segments had a combined Nielsen Audience of more than 310,000 people and a calculated publicity value of $6,366, according to Utah News Clips.

In addition, the Deseret News ran a photo of the event in its July 10 edition.